The Story

How does Coca-Cola meet consumer’s desire for craft soda?

The Challenge

Create a platform for Blue Sky soda, a regional brand with heritage in the American southwest, to communicate its unique craft story to a national audience.


The Solution

TELL A STORY OF REAL. Understanding the consumer climate is increasingly focused on authentic, quality experiences, we crystallized Blue Sky’s brand idea as “Rooted In Real.”

To give power to that idea in the marketplace, we developed a 360-degree expression of ‘real' through a design language that included materials and finishes, color palettes, typography, photography and illustration, as well as tone of voice. These elements together allowed the brand to tell a holistic visual story of ‘real’ across retail programs, merchandising, sampling, trade communications, advertising, and digital.

Deliverables

  • Brand Strategy
  • Brand Identity
  • Packaging Design
  • Retail Activations
  • Sampling & Merchandise
  • IMC Launch Plan