The Story

How do we refresh DineL.A.’s Restaurant Week and make it more engaging and exciting?

The Challenge

As part of the Los Angeles Tourism & Convention Board, dineL.A. is part of a mission to enhance the LA community through its marketing as a travel destination. As LA is quickly becoming known as, “the most exciting food city in America,” how do we communicate this to new audiences?

The Solution

EXPLORE. DISCOVER. SHARE. REPEAT. Tapping into sharing culture and connectivity, we refreshed dineL.A.’s approach to Restaurant Week by creating an engaging campaign that connects with consumers to generate real dialogue and excitement around LA’s foodie neighborhoods.


  • Strategy
  • Photographic Library
  • Website reskin
  • Print Advertising
  • Digital Banner Ads
  • Open Table Assets
  • Social Media Toolkit
  • Restaurant Guidelines
  • Event Materials