The Story

How do we activate the uniqueness of the Coca-Cola Freestyle machine?

The Challenge

The innovative Coca-Cola Freestyle machine can dispense well over 100 different brands and flavors. For consumers, this was an exciting yet overwhelming proposition that may be difficult to grasp. How do we communicate variety, choice and refreshment cues while remaining bold, simple, and exciting?


The Solution

UNLEASH THE MAGIC! Promoted curiosity and discovery through an exciting, flexible, and vibrant system that highlighted Freestyle’s unique brands and flavors alongside its more familiar ones. Conveyed that it offers a cool and fun experience with fantastic choices you won't find anywhere else!

Deliverables

  • Design Strategy
  • Customer Journey
  • Image Library
  • Verbal Strategy
  • POS Materials
  • OOH Advertising
  • Digital Campaign
  • Guidelines