The Story

How do we increase memberships from the right people?

The Challenge

Help the House of St Barnabas tell its unique narrative and drive membership by uncovering opportunities to inspire and educate visitors, which allow the Charity to tell, not sell.

The Solution

Focus on key motivators, vision and values along the Guest Experience Journey to create a framework for ongoing communication within the house with surprising, disruptive and creative design solutions to cut through the clutter, and bring the brand values and member benefits to life.


  • Brand Strategy
  • Extended Visual Identity
  • Branding System
  • POS Design
  • Signage