The Story

Take a fresh approach

The Challenge

Launch an innovative personal hygiene system in a unique way in order to grab attention for a direct to consumer release on Amazon.

The Solution

Create a new brand identity to communicate the unique benefits of the Hyba, while also leveraging the trustworthy credentials of Quilted Northern. Create a memorable unboxing experience that also clearly demonstrates the product benefits via visually compelling design and describes an easy all-in-one solution that empowers consumers to control their own personal level of freshness.


  • Brand Strategy
  • Visual Identity System
  • Packaging Design System