How do we create a restaurant website that stands out in a sea of sameness?
Logan’s Roadhouse lived in a category flooded with similar signage and typography, longhorns, and fast-food photography. With casual dining’s reliance on promotion-focused, one-dimensional web design to communicate the brand, websites felt generic from chain to chain. Logan’s needed a site that would help them connect with customers and stand out amongst the monotony.
FEATURE THE EXPERIENCE ALONGSIDE THE FOOD! Created a website that used own-able design cues and unique photography to highlight the best the Roadhouse has to offer: from star employees and music partnerships to moonshine cocktails and wood-grilled steaks. A site that not only drives appetite appeal, but took you on the Roadhouse journey “One plate, one drink, one song at a time.”
- • Design Strategy
- • Website Design
- • UX/UI Design
- • Promotions & Partnerships