The Story


The Challenge

As the Max Brenner brand grew organically and expanded across 6 continents, the world of Max had become cluttered and the narrative was getting lost. The marketing team asked us to distill the essence of the brand voice and create an engaging website to tell the story of Max.

The Solution

CREATE A WEBSITE SO ENTICING THAT IT’S ALMOST LICKABLE. The Max Brenner brand was a different kind of chocolate experience. It was not about precious, dainty pieces of jewel-wrapped luxury on a pedestal behind glass, but rather a dive in and get messy with a chocolate-covered over-the-top slice of life. From a sea of visual and verbal information, we brought the brand voice to life and crafted a site that takes the user on a journey through the brand experience – pulling them into the moment and inviting them to indulge.


  • Brand Strategy
  • Digital Strategy
  • Website Design & Development
  • Social Media Design

What our client said...

"Stag&Hare are true partners, delivering a world-class website that is a perfect reflection of our vibrant brand – both visually stunning and technically impressive. Despite tight deadlines, budgets and resources, they were a pleasure to work with."

Rachel Graper, Global Brand Manager, Max Brenner Chocolate Bar