The Story

How do we announce a fine paper company’s entrance into the world of 3D packaging?

The Challenge

Neenah Packaging, a new venture from Neenah Paper, is dedicated to creating innovative and premium packaging solutions. How could Neenah’s expertise in flat paper transfer to 3D packaging while attracting trade professionals across multiple industries?


The Solution

NEVER FLAT, ALWAYS CREATIVE. We created a compelling positioning for the new Neenah Packaging brand, plus a new brand identity, visual system, and launch campaign that communicates the “power of touch” to a targeted B2B audience.

Deliverables

  • Brand Strategy
  • Brand Identity
  • IMC Planning
  • Package Design
  • Campaign Development
  • Print & Digital Advertising
  • Photography Library
  • Guidelines