The Story

How do we create a brand experience that’s as fresh and fun as the food offered inside?

The Challenge

Red Robin was on a mission to revitalize its brand. With ambitious plans to transform all their restaurants and better showcase their fun, modern personality, it was time to ensure every touchpoint for the brand, both inside and outside, telegraphed the great changes taking place.

The Solution

EVERYTHING WITH A MODERN TWIST! A fresh, unexpected twist on American classics kept the brand modern and relevant for today. The result was a wink and a smile that made customers fall in love with Red Robin over and over again.


  • Brand Identity
  • Design Strategy
  • Verbal Strategy
  • Signage
  • POS & Merchandising
  • Illustration/Image Library
  • Brand Guidelines