The Story

Become the Star of the Show

The Challenge

Create an emotional connection with consumers at shelf and beyond by showing off the spirited side of the Sparkle brand.

The Solution

Georgia-Pacific came to Stag&Hare with an exciting idea - bring the Sparkle Fairy from their ad campaign on pack and make her the star. Armed with an initial exploratory that validated this idea with consumers, Stag&Hare brought the Sparkle Fairy to life on pack with iconic brand characters that connected with consumers and reflected the values of GP's #seeher initiative. By making the Sparkle Fairy the star, along with a shiny new brand mark that became the basis of a distinctive new identity and packaging system, we brought personality and spirit to a predominately functional category.


  • Product Strategy
  • Product Innovation
  • Brand Identity
  • Packaging Design
  • Trade and Retail Communication
  • Merchandise
  • Brand Guidelines