Stag&Hare partnered with a renowned winemaker to craft a unique story around a new idea. The winemakers wanted to find a way to use the whole grape from chardonnay wine to reduce waste and capture the nutrients. After experimenting many times over, they figured out it was the perfect addition to dark chocolate. This new ingredient, called chardonnay marc, is full of beneficial nutrients, flavanols and natural sweetness that balances the bitterness of dark chocolate.
Stag&Hare partnered with the winemakers to develop the positioning. name and packaging for this new kind of chocolate bar, building out a robust design language that tells the story of the brand from its origins in the vineyard to becoming a delicious dark chocolate bar.