BLUE SKY
Rooted in Real
Dialing up craft to meet a growing consumer need.
What We Did
Brand Strategy
Brand Identity
Packaging Design
Retail Activations
Sampling & Merchandise
IMC Launch Plan
Brand Guidelines
The Challenge
Create a platform for Blue Sky soda, a regional brand with heritage in the American southwest, to communicate its unique craft story to a national audience.
The Solution
By deconstructing the brand’s visual equities we determined their role and prominence moving forward, identifying the elements that should be retained and enhanced, while also informing what could be reduced to make room for new visuals that built upon the brand idea of “Rooted in Real.”
