Rooted in Real

Dialing up craft to meet a growing consumer need.

What We Did

Brand Strategy

Brand Identity

Packaging Design

Retail Activations

Sampling & Merchandise

IMC Launch Plan

Brand Guidelines

The Challenge


Create a platform for Blue Sky soda, a regional brand with heritage in the American southwest, to communicate its unique craft story to a national audience.

The Solution


By deconstructing the brand’s visual equities we determined their role and prominence moving forward, identifying the elements that should be retained and enhanced, while also informing what could be reduced to make room for new visuals that built upon the brand idea of “Rooted in Real.”

They truly live up to the meaning of team, elevating the bar in how we define our brands. Their entrepreneurial energy helped us accomplish our goals!

Paul Verna, Sr. Brand Manager, Hansen Beverage Company