Martini&Rossi Frosé

Frozen Fun To Go

Create a bold, standout brand full of personality.

What We Did

Brand Strategy

Naming

Brand Identity

Structure

Packaging Design

Retail Display & Activation

Off-Premise Promotions

Social Media Strategy

The Challenge

 

Introduce a new-to-world Martini&Rossi premium ready-to-drink Frosé innovation that leverages the trendy Frosé on premise cocktail, for use during off premise occasions. Elevate the Frosé moment and capture consumer’s imagination with a more premium offering that leverages Martin&Rossi credentials to garner a higher price point.

The Solution

 

Capture consumer’s imagination and expand the ready to drink cocktail occasion for a truly unique Martini&Rossi Frosé moment. Elevate the signature Frosé colors, adding in bold graphics and gold accents to high this premium offering. Develop eye-catching in store launch materials to draw in our consumers and highlight the versatile nature of this RTD — going where the Rosé bottle has never gone before.