AVALON FLOORING
Your Partner in Home Design
How do we enhance an already thriving business?
Look to the next 30 years.
What We Did
Brand Strategy & Naming
Corporate Identity
Consumer Research
Website Design & Development
Environmental Design & Signage
Communications Planning
POS, Collateral & Trade Materials
Brand Guidelines
The Challenge
Avalon Flooring is a very successful family-owned flooring business with 14 locations in New Jersey, Pennsylvania, and Delaware. Its customer base appreciates its family values, personalized service, and unparalleled in-store experience. But after 50 years in business, and facing increased competition from both mom-and-pop and big box home improvement stores, Avalon Flooring’s brand identity needed a renovation to better position it for the future.
The Solution
Own a more inspiring design space. Capitalizing on cultural momentum, we found an opportunity to stand for something more emotional and interesting than simply flooring. We repositioned Avalon Flooring as a destination that inspires home design: the place where inspiration comes from the ground up and helps make your vision for your home a reality. Occupying this more emotional space allowed us to highlight the things that make Avalon Flooring so unique and special, and carve out a niche that truly sets it apart from its competition.
Above all, they are unafraid of rolling up their sleeves. Their energy, enthusiasm and can-do attitude separates them from the pack and makes them a pleasure to know and work with.
John Millar, Chief Strategist, Vice Chairman, Avalon Flooring
