MAJESCO
The Future of Insurance
Repositioning the brand narrative to stake a claim as the insurance innovation provider by refreshing the design language and rearchitecting the website.
What We Did
Positioning
Brand story
Visual Identity
UX/UI
Website Refresh
Corporate Collateral
Conference Design
Executive Leadership
Presentations
Event Design
The Challenge
As a visionary brand with the power to digitally transform insurance companies within the P&C, Life & Annuities and Group/Voluntary Benefits space, Majesco was presented in a dense, dated, and complex manner, not capturing the power that the company’s software platforms could provide. This caused lower awareness, less differentiation, and less overall impact.
The Solution
Reshape the brand’s image by showcasing its innovative approach to insurance by developing a bold and modern look, tone and feel, and shifting their brand position to focusing on solutions-centric offerings. Communicate in a simple and clear fashion, while still showcasing the future-focused attributes of the brand as a leader in an industry that highlights their cloud-based solutions.
Working with Stag&Hare to relaunch the Majesco.com website and visual identity has been an incredible experience! Their team supported us at every step of the way, making sure that we met critical deadlines with a beautiful brand that made a big statement to the market when we successfully launched at Convergence, our annual customer conference.
Tara Dilzer Alexander, Director, Marketing Communications & Creative Services
