Nurture With Nature

How do we reinvent the wellness store?

Make it incredibly enjoyable.

What We Did

Brand Positioning

Brand Strategy

Brand Identity

Retail Activation

Launch Campaign

The Challenge

Incredible Edibles was opening its flagship store in Glastonbury, CT in just six weeks and needed a brand worthy of their name! Stag&Hare quickly got to work identifying a uniquely ownable space visually and verbally for this new concept which was a mix of a healthy fast-casual restaurant, a juice bar, and a CBD wellness store.

The Solution

Leverage a powerful movement that is more relevant than ever – self-care. Incredible Edibles is all about using nature to nurture yourself so you can live your incredible life naturally. The brand identity is lighthearted and approachable since taking care of yourself and eating well should be enjoyable, and even fun.