As the Max Brenner brand grew organically and expanded across 6 continents, the world of Max Brenner had become cluttered and the narrative was getting lost. The marketing team asked us to distill the essence of the brand voice and create an engaging website to tell the story of Max Brenner.
The Max Brenner brand was a different kind of chocolate experience. It was not about precious, dainty pieces of jewel-wrapped luxury on a pedestal behind glass, but rather a dive in and get messy with a chocolate covered over-the-top slice of life. From a sea of visual and verbal information, we brought the brand voice to life and crafted a site that takes the user on a journey through the brand experience – pulling them into the moment and inviting them to indulge.