Waterloo Sparkling Water wanted to bring its flavor-full brand strategy to life. The website redesign was focused on positioning them as the brand that goes all in on flavor. Also to distance themselves from the crowded flavored carbonated water space.
With a new positioning of “Water Down Nothing” Stag&Hare worked on a new website that made the flavor artistry story the hero. Using bold colors throughout the site, creating new flavor imagery that brings the flavor combinations to life. Optimizing the user experience with better navigation and make the backend easier for the client team to manage.