Water That’s Not Watered Down

How do make a water brand standout in a sea of sameness?

Leverage your full on flavor.

What We Did

Digital Strategy

UX and UI



The Challenge

Waterloo Sparkling Water wanted to bring its flavor-full brand strategy to life. The website redesign was focused on positioning them as the brand that goes all in on flavor. Also to distance themselves from the crowded flavored carbonated water space.

The Solution

With a new positioning of “Water Down Nothing” Stag&Hare worked on a new website that made the flavor artistry story the hero. Using bold colors throughout the site, creating new flavor imagery that brings the flavor combinations to life. Optimizing the user experience with better navigation and make the backend easier for the client team to manage.