Main Street Hospitality sought to revamp the Hammetts Hotel website to provide an exceptional user experience and communicate the hotel’s distinctive story as the anchor of the community. Situated in the heart of downtown Newport, Rhode Island, Hammetts Wharf stands out as a testament to the local heritage and contemporary architecture, seamlessly blending into the urban landscape.
By repositioning Hammetts Hotel as “the Heart of Newport” and enhancing its brand assets, we successfully rejuvenated the website’s relevance to prospective guests. The streamlined site structure prioritized bookings, rooms and offers, making it easier for visitors to find what they need. Key pages were effectively displayed to increase bookings and elevate the property’s profile. We created more opportunities to highlight business meetings, weddings and family gatherings, expanding Hammetts’ customer base. The addition of sticky navigation made booking always accessible and visible, increasing the chances of conversion.