YASUBEE

The Samurai of Ramen

 

How do we launch an authentic fast casual
Japanese brand in the US market?
Make it fun and approachable.
WHAT WE DID

Brand Positioning

Tone of Voice

Visual Identity

Branding System

Restaurant Design

Packaging

THE CHALLENGE

Yasubee is a popular authentic ramen restaurant located in Japan. They are pioneers of specialty ramen dishes with all food prepared from scratch everyday. Stag&Hare was challenged with how to translate the brands values and personality to the US market.

THE SOLUTION

In a cluttered fast casual restaurant space it was crucial to great something that played up to Yasubee’s heritage and quality ingredients. Yasubee is named after a samurai from the town Yasubee was founded. Stag&Hare hired an illustrator in Japan to bring Yasubee to life. Giving the restaurant a visual story and plenty of personality.

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