NIGHTWISE
Better Nights for Better Days
Designing the wisest sleep solution.
What We Did
Brand Positioning Development
Brand Strategy
Naming
Brand Identity
Consumer Research
Packaging Design
Retail Execution
Website Design & Development
The Challenge
NightWise is an innovative subscription-based sleep solution that is designed to mirror the body’s natural sleep cycles. With a new reformulated product, NightWise needed to launch themselves as an innovative leader in the direct-to-consumer landscape.
The Solution
Along with renaming the brand, we developed a new positioning and visual identity system, updating, modernizing, and clarifying the message and overall product benefit. We gathered consumer insights along the way through multiple iterations of consumer research allowing us to optimize design solutions that best fit customers’ needs. We developed packaging to elevate the unboxing experience and created a design system to simplify the complex and reinforce the effectiveness of the time-release technology.
