NightWise is an innovative subscription-based sleep solution that is designed to mirror the body’s natural sleep cycles. With a new reformulated product, NightWise needed to launch themselves as an innovative leader in the direct-to-consumer landscape.
Along with renaming the brand, we developed a new positioning and visual identity system, updating, modernizing, and clarifying the message and overall product benefit. We gathered consumer insights along the way through multiple iterations of consumer research allowing us to optimize design solutions that best fit customers’ needs. We developed packaging to elevate the unboxing experience and created a design system to simplify the complex and reinforce the effectiveness of the time-release technology.