Marin Kombucha was ready to go national. A great tasting brand with a strong local following made it time to catapult the brand to the next level. Time to move beyond it’s local credentials and to tell a much bigger story.
With a new positioning in place ‘Taste the Good Life’ it was time to bring the brand to life and reflect the products great tasting credentials. The new packaging aims to attract new consumers that normally do not drink kombucha. Reflect a modern personalty and a vibrancy of the west coast lifestyle.