MARIN

Not Your Average ‘Butcha!

 

How do you take a micro kombucha brand macro?
Shake it up, add vibrancy & personality.
WHAT WE DID

Brand Identity
Packaging Design
Retail Activation

THE CHALLENGE

Marin Kombucha was ready to go national. A great tasting brand with a strong local following made it time to catapult the brand to the next level.
Time to move beyond it’s local credentials and to tell a much bigger story.

THE SOLUTION

With a new positioning in place ‘Taste the good Life’ it was time to bring the brand to life and reflect the products great tasting credentials. The new packaging aims to attract new consumers that normally do not drink kombucha.


Stag&Hare created a design that nods to the brand’s roots with the illustrations of the mountains but dials up the personality and vibrancy of an active Californian lifestyle and color palette.

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