Tone of Voice
Yasubee is a popular authentic ramen restaurant located in Japan. They are pioneers of specialty ramen dishes with all food prepared from scratch everyday. Stag&Hare was challenged with how to translate the brands values and personality to the US market.
In a cluttered fast casual restaurant space it was crucial to great something that played up to Yasubee’s heritage and quality ingredients. Yasubee is named after a samurai from the town Yasubee was founded. Stag&Hare hired an illustrator in Japan to bring Yasubee to life. Giving the restaurant a visual story and plenty of personality.