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Brand Positioning
Tone of Voice
Visual Identity
Branding System
Restaurant Design
Packaging
Yasubee is a popular authentic ramen restaurant located in Japan. They are pioneers of specialty ramen dishes with all food prepared from scratch everyday. Stag&Hare was challenged with how to translate the brands values and personality to the US market.
In a cluttered fast casual restaurant space it was crucial to great something that played up to Yasubee’s heritage and quality ingredients. Yasubee is named after a samurai from the town Yasubee was founded. Stag&Hare hired an illustrator in Japan to bring Yasubee to life. Giving the restaurant a visual story and plenty of personality.