SOUTHWORTH
Life Is Noteworthy
How do we expand a brand into completely new categories?
Become a brand worthy of being noted.
What We Did
Brand Positioning
Brand Strategy
Brand Identity
Packaging Design
Retail Displays & Activation
Website Design
Social Strategy
The Challenge
Southworth is the leader in packaged fine papers for resumes and business documents. They saw an opportunity to revisit their offering and positioning in the market to leverage their legacy of quality as they expanded their product offering into new categories with planners, journals, notecards, and desk organization products to become a lifestyle brand.
The Solution
Stag&Hare leveraged Southworth’s credibility as an established fine paper brand, but expanded the brand promise to serve a larger purpose for consumers – help them appreciate all the noteworthy moments in life, big and small. With a new brand positioning, clearly articulated consumer personas and a fresh, modernized identity, new packaging for an expanded product line and a reimagined digital presence, Southworth is poised to grow from a niche product to a lifestyle brand.
