Hubert’s Lemonade
Only the Best
Will Do
Breathe new life into Hubert’s character and identity.
What We Did
Product Development
Brand Strategy
Brand Identity
Packaging Design
Retail Communications
Sampling & Merchandise
Advertising
Website
The Challenge
Already established in juices and sodas, Hansen’s came to us with a kernel of an idea: lemonade. They believed there was an opportunity to expand the Hansen’s portfolio into a new RTD category but needed help exploring all the different ways this could come to life.
The Solution
Tell a real story. We started by exploring the different strategic territories the product could inhabit and landed on the one that felt most natural (in every sense of the word): Hubert Hansen’s motto of ‘Only the best will do.’ We kept the design simple and real like the pleasure itself and harkened back to the days when Hubert peddled his lemonade across Hollywood lots. We developed 360 degree activations that felt fun, spontaneous, and encouraged consumers to share the joy.
