Cruising the Virgin Way

Making every restaurant, venue, and amenity uniquely Virgin.
What We Did


Brand Identity

The Challenge

The Virgin Voyages interior design team was hard at work designing unique onboard experiences across all of their restaurants, bars, gyms, and even the tattoo parlor for a cruising experience unlike any other. But the team needed names and identities for each that would fit with the space’s aesthetic.

The Solution

Create names and identities that have the feel of favorite hot spots on land, but with a uniquely Virgin flair, to give guests the feel of stepping into their favorite food hall, rather than the typical all-you-can-eat buffet aboard most ships.