Selsun Blue

Not Your Grandpa’s Dandruff Shampoo

Modernize a brand for the next generation.

What We Did

Brand Strategy

Brand Identity

Packaging Design

The Challenge


Long trusted for effective treatment of dandruff and other scalp problems but looking to grow with millennial consumers, Selsun Blue needed to modernize their brand and packaging and also shift perceptions from a limited use treatment shampoo to a range of solutions that are gentle enough to use daily or for more severe conditions.

The Solution


Create an even stronger shelf presence with a new identity and packaging design that is still clearly recognizable to loyal users but is modern, bold, and approachable for new consumers. Color and iconography are used to clearly differentiate the maximum strength and daily care options as well as to differentiate based on condition to help consumers quickly navigate to the right solution for them at shelf.